In what ways does your media project use, develop or challenge forms and conventions of real media texts?

When I first started to draw up a design for my story board I wanted the video to run along side the lyrics like most of the other songs I listen to, and what their videos do, the reason for this is because it makes it easier for the audience to understand, so I thought of different ideas within my music genre and what that type of audience want to watch and listen to, I didn’t want to stray to far away from what I watch within the rock genre and their softer more meaningful songs, so I wanted to keep the basic out line, and the only way I would add my own little extra was to have a different meanings within the scenes for example, for scene 9, were I have my actor looking through the window I decided to do this because the lyrics say I should have seen it all along, so I used the window to show that it was clear to see (window), but yet there was still something in the way (glass), and another way that someone who read through the scenes said that it looks like the female was cheating and the actor was looking in on her cheating.

I didn’t want to change to much about the genre that I was aiming at because of the audience, as with the reason I didn’t try to change or challenge in any way, my media project was made for the audience and what they wanted to watch, I do feel I developed on helping to get the meaning out, and giving a story to the lyrics.

Companies such as IMG who have Nickelback’s record deal, want to make music and videos which appeal to the audience that watch their videos and I stuck by the same layout of videos within this genre of music.